The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Research market information.
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Conduct research using appropriate sources to gather background market information and to determine customer preferences. Completed |
Evidence:
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Identify emerging trends in digital marketing and how they can be utilised by the organisation. Completed |
Evidence:
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Report research findings in accordance with organisational policies and procedures. Completed |
Evidence:
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Undertake digital marketing activities.
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Source and review organisational digital marketing plan and relevant procedures. Completed |
Evidence:
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Implement digital marketing plan and key digital marketing activities. Completed |
Evidence:
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Ensure digital marketing activities comply with organisational policies and procedures and legal and ethical practices for digital marketing. Completed |
Evidence:
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Use online tools to enhance outcomes of digital marketing activities Completed |
Evidence:
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Monitor digital marketing activities, and recommend amendments to digital marketing plan to relevant personnel. Completed |
Evidence:
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Review digital marketing activities.
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Measure and record outcomes of digital marketing activities. Completed |
Evidence:
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Review digital marketing activities against expected outcomes. Completed |
Evidence:
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Prepare report of digital marketing outcomes and communicate to relevant personnel. Completed |
Evidence:
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